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Get More Local Customers with
Arrow Advertising
Boost sales with Arrow's Door to Door Advertising. Connect with your community and drive growth.
About the Role
Position Summary
The Senior Marketing Manager will lead the development, execution, and optimization of marketing campaigns that drive brand awareness, lead generation, and customer engagement. This role requires a strategic thinker with a data-driven mindset, strong leadership skills, and experience managing cross-functional marketing initiatives.
Key Responsibilities
Strategy & Planning: Develop and implement comprehensive marketing strategies and campaigns across multiple channels, including digital, local, and direct marketing.
Campaign Management: Oversee the execution of marketing campaigns from conception through completion, ensuring alignment with business objectives and KPIs.
Data & Analytics: Monitor, analyze, and report on campaign performance; optimize strategies based on insights to maximize ROI.
Collaboration: Work closely with sales, design, operations, and external partners to ensure campaigns are cohesive and effective.
Leadership: Mentor junior marketing team members, providing guidance, feedback, and professional development opportunities.
Brand Management: Ensure consistency in messaging, tone, and brand identity across all marketing materials and channels.
Qualifications
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5–10+ years of marketing experience, with proven success in campaign planning, execution, and optimization.
Strong understanding of digital marketing, CRM systems, analytics tools, and lead generation strategies.
Excellent project management, organizational, and communication skills.
Data-driven, analytical thinker with the ability to measure, interpret, and act on campaign results.
Experience in B2B/B2C marketing, local advertising, or door-to-door marketing is a plus.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
Why Arrow Advertising?
Be part of a fast-growing, innovative company.
Work in a collaborative, supportive environment where your ideas are valued.
Lead impactful marketing campaigns that help businesses reach their communities.
Opportunities for career growth and professional development.
Requirements
Key Responsibilities
Lead the planning, execution, and optimization of marketing campaigns across multiple channels.
Develop strategies to generate leads, increase brand awareness, and drive customer engagement.
Collaborate with sales, design, and operations teams to align marketing initiatives with business goals.
Analyze campaign performance, track KPIs, and provide actionable insights to improve results.
Mentor and guide junior marketing team members, fostering professional growth and creativity.
Requirements
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
5–10+ years of experience in marketing, with a proven record in campaign management and strategy.
Strong understanding of digital marketing, CRM tools, and analytics platforms.
Excellent project management, leadership, and communication skills.
Data-driven mindset with the ability to analyze metrics and optimize campaigns for maximum ROI.
Experience in B2B/B2C marketing, local advertising, or door-to-door campaigns is a plus.
About the Company
Arrow Advertising is a fast-growing marketing company specializing in door-to-door and street-level advertising. We help local businesses connect with customers through direct, high-impact marketing campaigns.